Development of a Catalog Website as a Promotional Media for MSME MMSI Singosari Malang
Abdurrahman Tsaqif*
Fatkhur Rochman
Tri Istining Wardani
This study aims to address the limited promotional reach of UMKM Mitra Mahkota Sukses Indonesia (MMSI) Singosari, Malang, by developing a web-based catalog as an effective promotional medium. In the context of digital marketing, businesses need to utilize online platforms to increase visibility and accessibility. MMSI previously relied on WhatsApp Business, which presents limitations in catalog presentation, customer interaction, and scalability.The research employed an Action Research method consisting of two cycles, each involving planning, action, observation, and reflection. UI/UX design was created using Figma, and website development was implemented via WordPress. Data were collected through questionnaires distributed to marketing and IT experts, as well as consumers, using WebQual and EPIC Model to measure quality and promotional effectiveness.The results demonstrate that the developed e-catalog website is effective in supporting product promotion. It was rated highly in terms of usability, information quality, and service interaction. Moreover, it enhanced consumer engagement and brand communication. The website also offered broader reach, better product display, and improved user experience compared to previous promotional tools.In conclusion, the catalog website proves to be a valuable promotional tool for MMSI. It not only meets user expectations but also supports business growth by leveraging digital technologies. Further development is recommended to align with the evolving needs of the MSME sector.
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