This research was conducted at the Green Bamboo Cafe and Restaurant with the aim of analyzing consumer perceptions of the importance and performance of the services provided. The research method used is descriptive with a quantitative approach. The data used in this research includes primary and secondary data obtained through questionnaires and direct observation. The sampling technique was carried out using the incidental sampling method involving 100 respondents. The research results show that the research instrument has been proven valid and reliable. The validity test states that all question attributes are declared valid, while the reliability test produces a Cronbach's Alpha value of 0.755 for the importance aspect and 0.749 for the performance aspect, which shows a good level of consistency. These findings indicate that the services provided by the Green Bamboo Cafe and Restaurant have a high level of importance for consumers and adequate performance, although there is still room for improvement to improve the overall quality of service. This research provides an important contribution to the management of Green Bamboo Cafes and Restaurants in designing more effective service improvement strategies in accordance with consumer needs and expectations.