Digital Marketing Strategy at Relasi Diri Company (@relasidiri) in Increasing Engagement and Brand Awareness through Social Media Approach
##plugins.themes.EpsilonTheme.article.main##
Bernardus Herdian Nugroho*
Digital marketing has become a key strategy in today’s modern industry to enhance brand awareness and customer engagement. Relasi Diri, a company specializing in psychology and human resource development, implements various social media-based digital marketing strategies to reach a broader audience. This study aims to analyze the effectiveness of the digital marketing strategies applied by Relasi Diri, identify the challenges faced, and provide recommendations for optimization. Using a qualitative approach through interviews, observations, and secondary data analysis, the findings reveal that content marketing, SEO, and interactive social media strategies contribute to increased engagement and digital traffic for Relasi Diri. However, the dynamic changes in social media algorithms and limited human resources pose significant challenges. This study provides insights for businesses in developing effective digital marketing strategies.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity (2021).
Kotler, P., & Keller, K. L. (2016). Marketing management 14th ed. Pearson.
Miles, M. B. (1994). Qualitative data analysis: An expanded sourcebook. Thousand Oaks.
Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, 24(5–6). https://doi.org/10.1362/026725708X325977
Schmitt, B. (2012). The consumer psychology of brands. Journal of Consumer Psychology, 22(1), 7–17.
Solomon, M. R. (2020). Consumer behavior: Buying, having, and being. Pearson.
Tanjung, S. R. (2024). Dampak Transformasi Ekonomi Digital Dalam Upaya Perkembangan Ekonomi Berkelanjutan. Proceeding International Seminar of Islamic Studies, 5(1), 614–621.
Tuten, T. L. (2023). Social media marketing. Sage publications limited.
