Influence of New Media on Modern Day Journalism: A Study of Selected Media Houses in Delta State
Success Okuchemiya
Orji Majority*
Over the years, Western media paradigms and journalism practices have been the hallmark of journalism practices in Nigeria; however, with the emergence of globalization, spawned by amplified technological changes, journalism practices in Nigeria seriously changed. This study investigated the relationship between new media and modern day journalism in Delta State, Nigeria. Survey research design was used and sample of fifteen(15) journalists in selected media houses were selected using purposive sampling technique. Questionnaire was the major data collection instrument which was administered to the research subjects. The independent variable is new media while the dependent variable is modern day journalism. Data obtained were analyzed via descriptive and inferential statistical tools. First, the evaluation of the literature suggests that modern journalism is rapidly growing to invigorate some features of mainstream journalism practices, compelling journalists to use new media (social media – Twitter, Facebook and the internet) in Nigeria. The empirical results revealed that while new media has made access to news/information easier for the media-audience, it was found that new media positively significantly influence multimedia integration in modern day journalism. The results thus call for the need by media houses to encourage and promote the use of new media technologies in packaging, processing and reporting of news/information. In addition, journalists should focus on trends in new media that can enable them make access to information/news easier for media-audience as well as identifying and engaging new media that can stimulate multimedia integration in modern day journalism.
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