Analysis of Opportunities and Threats for Trade in Tea Plantation Products: A Case Study of Indonesia's Trade with Malaysia
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Elvina Ika Saputri*
Daspar
This research aims to analyze opportunities and threats in Indonesian tea plantation product trade, with a focus on trade relations between Indonesia and Malaysia, which is one of the main export markets. The background of this research is based on the declining trend of tea land area and production volume in Indonesia, which may impact global competitiveness. This research uses a comparative qualitative approach supported by literature analysis from official sources such as the Central Statistics Agency (BPS). Export structure, production volume, and product diversification are analyzed to assess Indonesia's competitive advantage in tea. The research results show that despite significant challenges, including declining production and land limitations, there are great opportunities to increase tea exports to Malaysia and other international markets. Technological innovation and strengthening marketing strategies are key to maintaining and improving competitiveness. The implications of this research emphasize the importance of synergy among stakeholders in supporting the sustainability of Indonesia's tea industry.
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