THUY, Dao Cam; DUNG, Nguyen Tien; LONG, Tran Hoang. Value Creation for Advertisers in Location-Based Marketing Platforms: Insights from a Wi-fi Advertising Network. Digital Marketing, Consumer Behavior, and Economic Trends Journal, [S. l.], v. 2, n. 1, p. 13–22, 2026. DOI: 10.70865/dmcbej.v2i1.185. Disponível em: https://ojs.proaksara.com/index.php/dmcbej/article/view/185. Acesso em: 9 jun. 2026.