(1)
Thuy, D. C.; Dung, N. T. .; Long, T. H. Value Creation for Advertisers in Location-Based Marketing Platforms: Insights from a Wi-Fi Advertising Network. Digit. Mark. Consum. Behav. Econ. Trends J. 2026, 2 (1), 13-22. https://doi.org/10.70865/dmcbej.v2i1.185.