Sa'adah, L.; Zalianti, P. M. . Internal and External Factors Affecting Profitability in Private Banking for the Period 2019-2023. Digit. Mark. Consum. Behav. Econ. Trends J. 2025, 1 (2), 52-58. https://doi.org/10.70865/dmcbej.v1i2.88.